Seb Lester’s Emer Swift Decals
August 28, 2010 at 19:40 Leave a comment
Graphic designer and BMX rider and enthusiast Johann Chan approached Seb Lester to create the graphics for a bike frame he’s designed for bike company Emer Bicycles – the Emer Swift. Of the commission, Lester explains: “I was contacted earlier this year about designing the graphics for a new BMX frame, designed by Emer Bicycles. BMX was a big part of my life for the best part of ten years, and I still follow the scene, so I was really pleased to help out.
It seemed like a strong idea to make the letters out of the swooping flight path of a Swift with the inline treatment accentuating movement as well. The lettering style developed is a very modern, cursive, flourished script. Emer wanted the logo to look strong and robust, like the frame, so it’s got a solidly constructed feel to it without looking clunky.
“The logo took shape quickly,” Lester continues. “I always start with very loose spontaneous pen and paper sketches as it’s the quickest way to get ideas down. Once roughs were approved (some of his sketches shown below) I went about drawing the vector outlines. I’m pleased with the results. Emer seem to be too – they’ve produced a small run of tshirts, screen printed with the logo in a metallic gold ink, which look excellent.”
Via Creative Review
Entry filed under: Bikes, Design & Type. Tags: bike, bmx, Emer, Graphics, Lester, lettering, logo, mattieux, Seb, Swift.
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